This entry was posted on Wednesday, October 28th, 2009 at 15:14 and is filed under Yahoo Publisher Network. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
28.10.2009
Follow the bouncing user; tweeting for fun and profit; cheap marketing that breeds like bunnies; get your phone to yodel, and more
What’s behind a high bounce rate?
Users “bounce”—that is, click away and say goodbye to your website—when they find your homepage less than interesting. Search Marketing Standard’s Rebecca Appleton gives four reasons why users bounce and tells you what you can do about it. She’s also kind enough to offer tips on how to optimize your landing page for PPC. All that for free. There’s a reason we like her.
Tweet all about it!
Unless you live in L.A. or have an expense account fat enough for your company to fly you there, you’re probably missing the 140 Character Conference (#140), yesterday and today. Well, never fear, Twitter is here. Follow the Tweets by conference-goers, including our own Jeff Sweat. Good stuff for the aspiring publisher to know.
Viral marketing…with Bunnies!
Publishers are always looking for little ways to get big returns. Here’s a quick case study on how to make your viral marketing breed like rabbits: At the recent premier of “Rabbit Fever,” a funny documentary about competitive bunny breeders, the producers gave out bunny ears to everyone in the theater, and took photos. Then they put the photos on Flickr, knowing that everyone in the audience on Facebook or Twitter or with a blog would post about it (like we are right now). Talk about cheap, effective viral marketing. (Full disclosure: The author of this post was in that audience. See if you can find him in his rabbit ears on Flickr.)
Oh, the stories they could tell
Over at Search Engine Land, Ciarán Norris talks about the best (and worst) stories that brands have told via social media. Some solid do’s and do-not’s from history.
Dialing for yodels
OK, most phones don’t actually “ring” anymore. They chirp, ping, buzz, vibrate, and sing “Crazy Train” or just about any other song. But now you can get your phone to actually yodel. Not only that, you can make it yodel in just about any style you want: hip-hop, a cappella, R&B, reggae, bluegrass, what-have-you. To get your own yodel and for info on other Yahoo! innovations this week, click over to Yodel Anecdotal.
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