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10.06.2009
Yahoo! at OMMA Publish, IAB events
Are you trying to capture more ad dollars? Juggle multiple sales channels? If you’re like most publishers, those questions aren’t far from your mind. Fortunately, the answers aren’t either—especially if you can make it to one of the events Yahoo! is participating in next week in New York and San Francisco.
Yahoo! will be taking opportunities at OMMA Publish, a one-day event on June 17 for publishers In New York, to discuss the challenges faced by the publishing industry—and some of the solutions. Jacob Ross, director of partner professional services, will speak on a panel, “Can Technology Save Publishing?” (We haven’t seen the panel yet, but we assume their answer is “Yes.”) Jacob, along with publishers and representatives from technology companies, will help publishers sort through the ad networks, distribution platforms, site optimization tools, and social media options available to them now. The panel also asks whether technology is becoming more critical than content itself.
If you think you should be doing more with your inventory, you may want to check out Yahoo!’s lunch session, “Get the Most out of Your Inventory by Capturing Performance Ad Dollars.” In the session, Megan Pagliuca (Director of Consulting, Professional Services) and Shoen Yang (Agency Professional Services, Consulting) talk about how ad dollars are increasingly moving online and toward performance marketing instead of brand marketing. More importantly, they tell you how to understand your advertiser’s needs and set up your team to grab some of those dollars yourself.
On the opposite coast, and a day earlier, Yahoo! will share its thoughts on managing multiple sales channels at an IAB Professional Development Class in San Francisco. The class, led by Marc Grabowski, senior director of network sales, and Jeanne Hwang, director of consulting, helps publishers set up their sales teams to develop ad packages that cross sales channels and maximize their inventory. One of the strategies they will discuss is treating non-premium inventory as non-guaranteed inventory that can be sold to performance advertisers, rather than simply as your remnants.
If you’ll be in either of these cities, check us out. If you’re not, hey—we’re no more than half a continent away.
—The Team
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