DoctoRevenue

Local advertising is definitely a sector we are extremely exciting to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of
Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize local traffic that was, until now, ignored.

LAX will work in two different ways, there will be a Chitika | LAX for Desktop & Chitika | LAX for Mobile. Your local search traffic on a standard home computer will see an ad featuring a map of local businesses matching what they’re looking (searching) for near them, as well as local listings- it will look something like this:

For your mobile search traffic, LAX is the first solution that will automatically detect the mobile users and adjust their experience accordingly. One touch (touch to call) will allow potential customers to call local advertisers from the mobile ad. This ad will look something like this:

(click to enlarge)

Chitika | LAX will be available soon!!

Click here to learn more about Chitika | LAX
Click here to read our LAX Press Release

In addition to the current upgrades in the Chitika ad service, we have begun incorporating ads which pay per impression (CPM/CPI) along with pay per click (CPC) for your websites.

What is changing in my reports?

With the addition of these CPM ads, we will no longer be reporting on clicks. Because of this, the CPC and CTR values in your reports now become quite irrelevant and alter your focus from your actual revenue earnings. We feel that removing the CPC and CTR fields, will help you see the most important aspect of your earnings: your revenue.

How should I read my reports?

Focusing on your impressions and the revenue earnings for those impressions will show you the CPM rate you are getting. Previously, your CPC and CTR stats did not include stats from CPM ads on your site. So as of today, your reports will now give you a breakdown of Impressions, CPM and Revenue.

The Chitika Mega Unit, launched exactly one year ago, due to a custom request from a publisher, and went on to do very well for other publishers.

The Mega unit is a non-conventional ad size, and Chitika is the only company that offers it. Because the ad unit did so well for a test group of publishers, we made it available for all. The Mega Unit comes in sizes: 550×250, 500×250.

We realize that some sites do not have the space to place such a wide ad unit, but you still would like to receive the benefits from it. So, now available is the Mega Unit Jr., size: 468×250:

This will give you the large, successful size of the Mega Unit for those who do not have a 550 or 500 pixel space.

To try this size out, simply edit the ad code on your page, or generate a new ad in your code panel:

This all began with feedback from you, please let us know what you’d like to see!

Great news for publishers with traffic in Europe! We will be slowly expanding your ad display to your traffic in the following countries: UK, GB, DE, IT, ES NL, DK, NO, SE

Your Earnings Quick Report table that’s available right in your dashboard after you login, will show you a 7-day rundown:

Additional custom reporting will be available in your advanced settings:

Click to Enlarge

Please note: We will be displaying ads to only a portion of this traffic to start, and you may see some abnormalities in your impressions counts for international stats. These will be ironed-out soon.

GeoDomain Expo is the sharing of information and best practices among the Associated Cities member/operators and is the reason why Associated Cities has become one of the most important coalitions of independent media owners on the Internet.

Vik Chhabra, Director of Business Development at Chitika, was asked to present on the: Developing Any City panel.

Not all cities are created equally. What core strategies can be used to monetize any city’s potential, regardless of size or tourism numbers (or lack thereof).

Vik Chhabra speaking at GeoDomain Expo 2010

Alden DoRosario, Co-Founder & CTO, Chitika spoke on a panel about “What Works for Ad Networks: Technology Challenges” at AppNexus Summit 2010.

Alden was joined on a Technology Panel with others who represent the richness of innovation happening in the ecosystem of technology. Click the video below or click here to watch.